Industry Solutions / Used Car Dealer Website
Used Car Dealer Website
A complete website for independent used car dealers: searchable inventory, vehicle pages built to be found, and an admin your own team can run without a developer.
Shoppers decide fast, and they decide on their phones. This platform gives every vehicle a fast, photo-first page, lets shoppers filter your inventory in a few taps, and gets their questions, trade-ins and price alerts straight to your team.
Behind it sits a secure admin: add vehicles one at a time or import a spreadsheet, manage photos, leads and reviews, and publish your inventory to Google and Meta. The demo is a sample dealership (Birchline Motors) with sample vehicles, so you can try everything.
Highlights
Searchable inventory
Shoppers filter by make, price, body type, fuel and more, on fast pages with clean, shareable links.
Vehicle pages that rank
Photo galleries, specs, features and structured data give every car its own chance to appear in search.
Payment estimates
A built-in payment calculator on every vehicle helps shoppers see what fits their budget.
Leads that reach you
Contact, test-drive and trade-in requests are saved in the admin and emailed to your team.
Price drop alerts
Shoppers can ask to be emailed when a vehicle's price drops, bringing them back to buy.
An admin you can run
Add vehicles, import spreadsheets, manage photos, leads and reviews. Secure sign-in with lockout and password rules.
Google and Meta feeds
Ready-made inventory feeds so your cars can appear in vehicle ads, switched on with one setting.
Fast by design
Responsive WebP photos, self-hosted fonts and cached assets keep pages quick on mobile.
How it measures up
| Measure | Google's "good" mark | This template | Established dealer platforms tested |
|---|---|---|---|
| Performance score (mobile) | 90 or higher | 97–98 | 29–62 |
| Homepage: main content visible | 2.5 s or less | 2.1 s | 6.0–17.7 s |
| Inventory: main content visible | 2.5 s or less | 2.2 s | 14.8–17.3 s |
| Vehicle page: main content visible | 2.5 s or less | 1.8 s | 12.2–16.1 s |
| Accessibility score | 90 or higher | 100 | 96–100 |
| Best Practices score | 90 or higher | 100 | 69–100 |
Performance score (mobile)
- Google's "good" mark
- 90 or higher
- This template
- 97–98
- Established dealer platforms tested
- 29–62
Homepage: main content visible
- Google's "good" mark
- 2.5 s or less
- This template
- 2.1 s
- Established dealer platforms tested
- 6.0–17.7 s
Inventory: main content visible
- Google's "good" mark
- 2.5 s or less
- This template
- 2.2 s
- Established dealer platforms tested
- 14.8–17.3 s
Vehicle page: main content visible
- Google's "good" mark
- 2.5 s or less
- This template
- 1.8 s
- Established dealer platforms tested
- 12.2–16.1 s
Accessibility score
- Google's "good" mark
- 90 or higher
- This template
- 100
- Established dealer platforms tested
- 96–100
Best Practices score
- Google's "good" mark
- 90 or higher
- This template
- 100
- Established dealer platforms tested
- 69–100
Google PageSpeed Insights, mobile, tested October 2026 against three established dealer website platforms. Scores vary slightly between runs; anyone can repeat the test.
Want This for Your Business?
We set it up for your dealership: your branding, inventory, photos and contact details, live on your own domain.